DIGITAL PR & BLOGGER OUTREACH
Blogger Program Example
- Increase awareness of Curél New Intensive Cream among women that are 40+
- Engage current Curél database member and Facebook fans
Developed and implemented blogger ambassador program to support the launch of the new Curel product
- Managed influencer selection, outreach and relationship with 25 bloggers
- Created Facebook content page featuring 5 brand selected bloggers’ product reviews
- Leveraged blogger content and reviews across social channels
- Developed Sweepstakes to allow for Facebook fan trial of new Curel product as well
- Program generated over 1.1 million page views of product review content with a social reach of nearly 3.2 million
Digital Media Placements
(August 10, 2011) Data Recovery Group Launches Campaign to Stress the Importance of Proper Back-Ups - PR Web - Read full release.
(May 31, 2011) Michigan Water Stewardship Program (MWSP) Offers Free Online Courses and Materials for Michigan Residents, Educators, and Youth - PR Web - Read full release.
(December 21, 2010) Netvantage Marketing Launches Job Search Tool - CBS DETROIT - East Lansing-based Netvantage Marketing said Tuesday it had launched a new job search tool for individuals actively seeking new careers. Read full article.
(December, 15, 2010) 2010: Year in Numbers - CAPITAL GAINS - GiftZip.com makes Capital Gain's 2010 year in numbers. (Read more.)
(November/December 2010) Transforming Ideas Into Business Success- CORP! MAGAZINE GiftZip.com Founder Sam Hogg receives Corp! Magazine's "2010 Entrepreneurs of Distinction" award in recognition for the needed stamina, creative, insight, and forward thinking to establish and maintain a successful organization. Read full article on the event.
(February 17, 2010) 'Sales Jump 303% for GiftZip.com' - CAPITAL GAINS MEDIA - Though overwhelming, the holiday season went well for GiftZip.com, an East Lansing-based gift card aggregation site that saw its sales increase 303 percent from November to December 2009...(Read More)
(Wednesday, February 10, 2010) 'Traffic Builds Over Holidays For GiftZip.com' - WJR - GiftZip.com, the East Lansing-based online eGift card kiosk developer, said Wednesday that its holiday season was marked by growing site traffic and sales... (Download Full Article.)
(Tuesday, January 26, 2010) GiftZip.com was awarded Corp! Magazine's Michigan's Going Green Award 2010 for Green Industry Innovator for significant Achievements to Green and Environmentally Friendly Practices (Read More.)
(Monday, January 4th, 2010) GiftZip.com was awarded a 2009 Lansing Web Award for Best First Year Business Website in Lansing:
Read Announcement.
Watch short news clip on Channel 6.
Read full article in Capital Gains
(Winter 2009) 'A Gift Card...Without The Plastic' - Alpha Tau Omega: THE ATO PALM - Alumnus' startup off to a fast start...(Read More.)
(November 2009)From the Blackboard to the Boardroom - ENTREPRENEUR - 7 entrepreneurs who hatched their concepts with the support of their business schools continue to find success outside ivy-covered walls...(Read More)
(Friday, November 20, 2009) GiftZip.com Launches Updates in Time for the Holiday Season -DBUSINESS - GiftZip.com, the virtual kiosk of eGift cards, launched an updated version of the website last week in response to customer feedback. The new launch offers user-friendly features, such as a word fill search and value-added shopping content, taking the convenience and usability of the eGift card portal to the next level in time for the estimated $25 billion holiday gift card market...(Read More)
(Sunday, October 11, 2009) GiftZip.com + Sam Hogg in LSJ: Full Article
(Monday, September 7, 2009) GiftZip.com mention in the LANSING STATE JOURNAL: (Read More)
(Wednesday, September 2, 2009)GiftZip.com New Chief Operating Officer is MSU Grad Recruited From Boston. (Read More)
(Wednesday, July 22, 2009)Sam Hogg, GiftZip.com Founder & CEO and Media Relations Intern were on News/Talk 760 WJR's Greening of the Great Lakes discussing GiftZip.com's success.Click to for more information and the full interview clip: (Read More)
More information here: (Click for more.)
(Thursday, July 16, 2009): GiftZip.com received the 1st of 8 awards at Business Review's Innovation Michigan awards event in Grand Rapids, Michigan. (Read More.)
(Wednesday, July 15, 2009)GiftZip.com featured in Capital Gains: (Read More.)
(Monday, July 6, 2009) GiftZip.com featured in Albion College's Io Truimphe! Summer Edition.(Download the PDF version.)
(July/August 2009):The Plastic Plunge - DBUSINESS MAGAZINE- What started out as a class assignment in sustainable supply-chain management is turning the $81-billion market for plastic gift cards upside down. With some 17 billion plastic — and, yes, toxic — cards in circulation each year, Michigan State University MBA student Sam Hogg launched a Web site that provides a direct link to e-gift card programs from...(Read More)
(Wednesday, July 1, 2009): GiftZip.com is Making Waves in the Business Community - DBUSINESS - Web 2.0 business receiving wide acceptance and recognition since launch. GiftZip.com, a virtual kiosk featuring instant, emailable gift cards founded by Michigan native Sam Hogg, continues to thrive. The company, based on a user friendly, point-and-click shopping model, has moved their main operations into offices at the East Lansing Technology and Innovation Center... (Read More)
(Tuesday, June 30, 2009)GiftZip.com Rolls Out New Web Site, HQ - IT REPORT - GiftZip.com, a virtual kiosk featuring instant, emailable gift cards founded by Michigan native Sam Hogg, has released a new version and moved its headquarters into the East Lansing Technology and Innovation Center...(Download Article.)
(Tuesday, June 15, 2009): GiftZip.com was awarded a sponsorship by the Detroit Economic Club to be an exhibitor at National Summit's Innovation Exposition in Detroit. The National Summit was a unique national conversation, it engaged a cross-sector gathering of prominent business, government and academic leaders in debate and dialogue in four areas of vital importance to America’s future in a global economy: Technology. Energy, Environment and Manufacturing.
(Thursday, June 11, 2009): GiftZip was a finalist in Great Lakes Entrepreneur’s Quest Business Plan Competition. (Read More.)
(Wednesday, June 10, 2009): Growing GiftZip With 2.0 Talent - CAPITAL GAINS - It’s happened to all of us. You’re on your way to a birthday party, baby shower or graduation open house and you realize that you’ve forgotten something important—a gift. (Read More.)
Media and Blogger Placements
