Nice of you to stop by. My name is Mallory Woodrow Kabot and I am an advertising professional with 15+ years experience in marketing and specialize in content strategy and UX design. I am currently the website and CX manager for GMC. Previously, I was Brand Strategy & Content Manager for Buick, where I oversaw advertising, experiential, branded partnerships, and global.
During my career at GM, I have led CRM for various brands and I was a member of the Chevrolet Digital & Social Advertising team, where I led the division's social content strategy and managed performance-based media for cars and crossovers.
Prior to my roles at General Motors, I was the social marketing manager for a digital agency based out of Ann Arbor, Michigan where I led our day-to-day social content strategy for clients such as Jergens, Curel, Ban, John Frieda, Biore, Jimmy John's, Johnson & Johnson, and Learning Care Group. In addition to advertising, I have technical experience working in search engine optimization and wireframe development as well as wearing many hats in the trenches of an eCommerce start-up.
In my spare time, I act as an instructor for the Google Online Marketing Challenge, am a founding member of the Social Media Association of Michigan, and my writing on the topic of social marketing has appeared on Forbes, Mashable, Entrepreneur Magazine, The Daily Muse, Social Media Examiner, and various other social media and business related publications.
I have a penchant for puppies, political satire, and specialize in the following:
During my career at GM, I have led CRM for various brands and I was a member of the Chevrolet Digital & Social Advertising team, where I led the division's social content strategy and managed performance-based media for cars and crossovers.
Prior to my roles at General Motors, I was the social marketing manager for a digital agency based out of Ann Arbor, Michigan where I led our day-to-day social content strategy for clients such as Jergens, Curel, Ban, John Frieda, Biore, Jimmy John's, Johnson & Johnson, and Learning Care Group. In addition to advertising, I have technical experience working in search engine optimization and wireframe development as well as wearing many hats in the trenches of an eCommerce start-up.
In my spare time, I act as an instructor for the Google Online Marketing Challenge, am a founding member of the Social Media Association of Michigan, and my writing on the topic of social marketing has appeared on Forbes, Mashable, Entrepreneur Magazine, The Daily Muse, Social Media Examiner, and various other social media and business related publications.
I have a penchant for puppies, political satire, and specialize in the following:
- Digital strategy including content strategy, key performance indicators, and integration into larger digital campaigns
- Digital and social content creation and optimization, social campaign development, and in-depth social reporting and analysis
- People-based marketing including dynamic content, first party data integration, and UX design
Social media management across platforms such as Facebook, Twitter, Pinterest, YouTube, Instagram, Google+, LinkedIn, and other emerging platforms - Search engine optimization
- Writing, editing, and copy-writing
