My name is Mallory Woodrow and I am a social marketing professional who specializes in social media strategy and content development. I am currently the social marketing manager for a digital agency based out of Ann Arbor, Michigan where I lead our social marketing efforts for Jergens, Curél, Bioré, Ban, and John Frieda and work on general social strategy across the board.
In my spare time, I act as an instructor for the Google Online Marketing Challenge, am a founding member of the Social Media Association of Michigan and my writing on the topic of social marketing has appeared on Forbes, Mashable, Entrepreneur Magazine, The Daily Muse, Social Media Examiner, and various other social media and business related publications.
I like bejeweled ballet flats, satire, and well-placed recycling bins and specialize in the following:
Social media strategy including establishment of objectives, key performance indications, and integration into larger digital initiatives
Social content creation and optimization, social campaign development, and in-depth social reporting and analysis
Social media management across platforms such as Facebook, Twitter, Pinterest, YouTube, Instagram, Google+ and LinkedIn
Blogger outreach, social influencer penetration, and blogger ambassador programs