Nice of you to stop by. My name is Mallory Woodrow Kabot and I am an advertising professional who specializes in content strategy and UX design. I am currently the Social and CRM/CLM advertising lead for Buick USA at General Motors, where I lead our social strategy, oversee our content development for my assigned products, and manage our owner communications and experiences. In my current role, I strive to put the consumer at the center of everything we do -- from the stories we tell to the digital experiences we create.
Previously, I was a member of the Chevrolet Digital & Social Advertising team, where I led the division's social content strategy and managed performance-based media for cars and crossovers. Prior to that, I was the social marketing manager for a digital agency based out of Ann Arbor, where I managed social strategy, content development, and measurement for the KAO Brands: Jergens, Biore, John Frieda, Curel, and Ban.
In my spare time, I act as an instructor for the Google Online Marketing Challenge, am a founding member of the Social Media Association of Michigan, and my writing on the topic of social marketing has appeared on Forbes, Mashable, Entrepreneur Magazine, The Daily Muse, Social Media Examiner, and various other social media and business related publications.
I have a penchant for puppies, political satire, and specialize in the following:
Previously, I was a member of the Chevrolet Digital & Social Advertising team, where I led the division's social content strategy and managed performance-based media for cars and crossovers. Prior to that, I was the social marketing manager for a digital agency based out of Ann Arbor, where I managed social strategy, content development, and measurement for the KAO Brands: Jergens, Biore, John Frieda, Curel, and Ban.
In my spare time, I act as an instructor for the Google Online Marketing Challenge, am a founding member of the Social Media Association of Michigan, and my writing on the topic of social marketing has appeared on Forbes, Mashable, Entrepreneur Magazine, The Daily Muse, Social Media Examiner, and various other social media and business related publications.
I have a penchant for puppies, political satire, and specialize in the following:
- Digital strategy including content strategy, key performance indicators, and integration into larger digital campaigns
- Digital and social content creation and optimization, social campaign development, and in-depth social reporting and analysis
- People-based marketing including dynamic content, first party data integration, and UX design
Social media management across platforms such as Facebook, Twitter, Pinterest, YouTube, Instagram, Google+, LinkedIn, and other emerging platforms - Search engine optimization
- Writing, editing, and copy-writing
