Nice of you to stop by. My name is Mallory Woodrow Kabot and I am an advertising professional with 20+ years experience in marketing and specialize in content strategy, production and media across automotive, CPG, and beauty.
I am currently the director of content at Publicis Collective, supporting The Coca-Cola Company.
Previously, I held various leadership roles at General Motors for 10 years. As GMC Digital Manager, I led digital strategy, including #1 JDP ranked website for auto and increased Page 1 EV segment rankings by 65% YoY.
Prior to that, I was the Brand Strategy & Content Manager for Buick, where I helped establish Buick as the #1 female brand in mass-market brands and spearheaded a visual identity makeover that contributed to a 63% increase in Buick Sales. I was awarded a Cannes Lion for #SeeHerGreatness, a March Madness campaign that shed light on sports visibility.
During my career at GM, I led CRM for various brands and oversaw Chevrolet's social content strategy and managed performance-based media for cars, EV and crossovers.
Prior to my roles at General Motors, I was the social marketing manager for a digital agency based out of Ann Arbor, Michigan where I led our day-to-day social content strategy for clients such as Jergens, Curel, Ban, John Frieda, Biore, Jimmy John's, Johnson & Johnson, and Learning Care Group and wore many hats in the trenches of an eCommerce start-up GiftZip.com.
In addition to advertising, I have technical experience working in search engine optimization (SEO), wireframe development, and UX.
In my spare time, I act as an instructor for the Google Online Marketing Challenge, was a founding member of the Social Media Association of Michigan, and my writing on the topic of social marketing has appeared on Forbes, Mashable, Entrepreneur Magazine, The Daily Muse, Social Media Examiner, and various other social media and business related publications.
I specialize in the following:
I am currently the director of content at Publicis Collective, supporting The Coca-Cola Company.
Previously, I held various leadership roles at General Motors for 10 years. As GMC Digital Manager, I led digital strategy, including #1 JDP ranked website for auto and increased Page 1 EV segment rankings by 65% YoY.
Prior to that, I was the Brand Strategy & Content Manager for Buick, where I helped establish Buick as the #1 female brand in mass-market brands and spearheaded a visual identity makeover that contributed to a 63% increase in Buick Sales. I was awarded a Cannes Lion for #SeeHerGreatness, a March Madness campaign that shed light on sports visibility.
During my career at GM, I led CRM for various brands and oversaw Chevrolet's social content strategy and managed performance-based media for cars, EV and crossovers.
Prior to my roles at General Motors, I was the social marketing manager for a digital agency based out of Ann Arbor, Michigan where I led our day-to-day social content strategy for clients such as Jergens, Curel, Ban, John Frieda, Biore, Jimmy John's, Johnson & Johnson, and Learning Care Group and wore many hats in the trenches of an eCommerce start-up GiftZip.com.
In addition to advertising, I have technical experience working in search engine optimization (SEO), wireframe development, and UX.
In my spare time, I act as an instructor for the Google Online Marketing Challenge, was a founding member of the Social Media Association of Michigan, and my writing on the topic of social marketing has appeared on Forbes, Mashable, Entrepreneur Magazine, The Daily Muse, Social Media Examiner, and various other social media and business related publications.
I specialize in the following:
- Creative production including creative development, execution, and on-set support, and client services
- Contract negotiations including value assessment and talent procurement
- Digital strategy including content strategy, key performance indicators, and integration into larger digital campaigns
- Performance-based media including paid social, paid search, and programmatic
- Measurement, reporting and analysis
- People-based marketing including dynamic content, first party data integration, and UX design
- Search engine optimization
- Automotive (14+ years), CPG + Beauty (5 years)
- Writing, editing, and copy-writing
