RESUME 

Mallory Woodrow

EXPERIENCE                                

November 2023 – Current                      GMC Advertising
Website & CX Manager                                                                                                 Warren, MI
 
February 2022 – November 2023           Buick Advertising                                            Warren, MI
Buick Strategy & Content Advertising Manager
  • Oversaw brand strategy and content development for the Buick brand including campaign launches and always-on for broadcast television, digital, social, CRM, experiential, partnerships, and branded entertainment
  • Managed team of three and lead seven agencies of record   

Awards & Projects: 2022 Canne Lions Award for Corporate Responsibility for #SeeHerGreatness March Madness ad campaign, GX Launch, Reese Witherspoon contract negotiations and Talent Strategy lead  

Social & CRM Lead, Buick Advertising 
  • Acted as strategic subject matter expert for Buick Customer Relationship Management (CRM) and Consumer Lifecycle Management (CLM) including owner onboarding, loyalty program oversight, editorial content development, and owner retention experiences   
  • Oversaw Buick social advertising initiatives including paid social, always-on content development, retail, real-time, and campaign-specific programs
  • Oversee people-based marketing experiences and first party data experiences including dynamic digital, website, paid OLA, and CRM executions     
  • Establish program objectives, key performance indicators, and reporting metrics for distribution to greater teams
  • Conduct UX and focus group research to provide greater strategic POVs to working teams
Notable Projects: 2016 and 2017 Super Bowl digital extension, First Time Owner Onboarding, TourX Wagon Owner Onboarding,
 
Jan 2014-September 2015                 Aquent at General Motors                             Detroit, MI
Assistant Manager, Chevrolet Digital & Social Advertising
  • Developed holistic digital advertising plans for electric and crossover vehicles including web, digital media, and CRM
  • Acted as digital strategy lead for car, electric, and crossover vehicles
  • Oversaw division’s social media strategy for all Chevrolet vehicles including respective elements of social/brand channel management, social creative, and emerging technologies
  • Leveraged industry trends, data, and third party research to develop platform and channel POVs  
  • Worked closely with the central digital teams to drive efficiency and effectiveness for the division’s online advertising spend
 
Notable Projects: 2014 Chevrolet Super Bowl social, Trax Reveal & Launch – digital and social, #BestDayEver (Malibu Reveal), #TechnologyAndStuff real-time social, Chevy Goes Emoji

May 2012-January 2014           The Daily Muse                                    New York City, New York              
Contributing Writer, Online Marketing
  • Author articles for syndication on publications such as Forbes, ForbesWoman, and Mashable

March 2012-January 2014                         Enlighten Agency                                        Ann Arbor, MI     
Social Marketing Manager
  • Acted as strategic social marketing lead for Jergens Skincare, Jergens Natural Glow, Curél Skincare, Bioré Skincare, Ban Deodorant, Childtime, La Petite Academy, Tutor Time, and John Frieda Hair Care
  • Oversaw social specialists on daily community management responsibilities
  • Developed social strategic plans for Jimmy John's, Johnson & Johnson, Learning Care Group, and Presbyterian Health System
  • Developed and presented monthly content schedules, social creative, POVs, program wraps, and analytics reports to clients
  • Developed internal and client-facing project briefs, cost estimates, and user flow documents related to social programs
Notable Projects: John Frieda Sheer Blonde Launch, Jergens Natural Glow Relaunch, “See the Cure in Curel”  Blogger Campaign, Flawless Expectations (John Frieda Launch)    

May 2011-December 2013           Entrepreneur Magazine                                     Irvine, CA
Contributing Writer, Social Media and Technology 

September 2010-March 2012          Netvantage Marketing                       East Lansing, MI
Digital Strategist
  • Worked with clients such as DTE Energy, Gordon Food Services, and LiquidWeb on social, paid search, and search engine optimization campaigns 
  • Developed and implemented social media strategies that included elements such as channel management, blogger outreach, and campaign-specific programs  

May 2009-December 2010               GiftZip.com                                                           East Lansing, MI
Director of Media Relations, VP Marketing
  • Acted as social and media relations lead for GiftZip.com start-up
  • Conducted keyword research, optimized onsite content, and worked to find online placements for Search Engine Optimization  
  • Partnered with brands such as Sephora, Moosejaw, and Meijer on exclusive promotions

​May 2007-May 2009           William Beaumont Hospital                         Royal Oak, MI
Assistant to the Director of Employee Programs, Employment Assistant

PUBLICATIONS 

"5 Better Ways to Network on Twitter & LinkedIn” 
Mashable. October 2, 2012 

"6 Things We Can Learn About Addicting Content from TFLN” 
ForbesWoman. March 29th, 2012

"Social Control" 
Entrepreneur Magazine Sept. 2011: 62-63. 

EDUCATION

Harvard Extension School                   Cambridge, MA
In Progress: Master of Liberal Arts – Journalism

​Albion College                                                      Albion, MI
Bachelor of Liberal Arts Degree
Major: Political Science, Minors: English, Economics and Management