RESUMEMallory WoodrowEXPERIENCE
November 2023 – Current GMC Advertising Website & CX Manager Warren, MI February 2022 – November 2023 Buick Advertising Warren, MI Buick Strategy & Content Advertising Manager
Awards & Projects: 2022 Canne Lions Award for Corporate Responsibility for #SeeHerGreatness March Madness ad campaign, GX Launch, Reese Witherspoon contract negotiations and Talent Strategy lead Social & CRM Lead, Buick Advertising
Jan 2014-September 2015 Aquent at General Motors Detroit, MI Assistant Manager, Chevrolet Digital & Social Advertising
Notable Projects: 2014 Chevrolet Super Bowl social, Trax Reveal & Launch – digital and social, #BestDayEver (Malibu Reveal), #TechnologyAndStuff real-time social, Chevy Goes Emoji May 2012-January 2014 The Daily Muse New York City, New York Contributing Writer, Online Marketing
March 2012-January 2014 Enlighten Agency Ann Arbor, MI Social Marketing Manager
May 2011-December 2013 Entrepreneur Magazine Irvine, CA Contributing Writer, Social Media and Technology September 2010-March 2012 Netvantage Marketing East Lansing, MI Digital Strategist
May 2009-December 2010 GiftZip.com East Lansing, MI Director of Media Relations, VP Marketing
May 2007-May 2009 William Beaumont Hospital Royal Oak, MI Assistant to the Director of Employee Programs, Employment Assistant PUBLICATIONS "5 Better Ways to Network on Twitter & LinkedIn” Mashable. October 2, 2012 "6 Things We Can Learn About Addicting Content from TFLN” ForbesWoman. March 29th, 2012 "Social Control" Entrepreneur Magazine Sept. 2011: 62-63. EDUCATION Harvard Extension School Cambridge, MA In Progress: Master of Liberal Arts – Journalism Albion College Albion, MI Bachelor of Liberal Arts Degree Major: Political Science, Minors: English, Economics and Management |