SOCIAL MEDIA RESUME

Social Experience

Social Campaign & Promotion Development 
Develop multiple Facebook, Pinterest, Instagram, and Twitter based promotions for John Frieda, Biore Skincare, Jergens Skincare, Curel Skincare, and Ban
 
Key Performance Objectives
  • Created substantial  growth in consumer engagement, loyalty, trial, purchase intent, and reach of message

Content Development & Optimization 
Develop Facebook strategies to drive engagement, amplify brand message, and expand total fan base size
  • Increase Facebook fan base reach, daily impressions and brand affinity
  • Develop branded and non-branded content, sharable visuals and Instagram product images
  • Optimize EdgeRank to increase page reach and visibility

Key Performance Objectives
  • Drove an increase in John Frieda fans by 500k in a 12 month period
  • Increased Bioré Skincare's total fan base by 400k
  • Increased overall brand impressions by nearly 50% since implementation of sharable visuals
  • Social Pages receive 5 times the engagement rate of industry average 

Blogger Outreach & Influencer Penetration 
Developed and implemented blogger ambassador program to support the launch of the new Curel product
  • Managed influencer selection, outreach and relationship with 25 bloggers
  • Executed Facebook content page featuring 5 brand selected bloggers’ product reviews
  • Leveraged blogger content and reviews across social channels
  • Developed Sweepstakes to allow for Facebook fan trial of new Curel product as well

Key Performance Objectives
  • Program generated over 1.1 million page views of product review content with a social reach of nearly 3.2 million

Social Listening & Reporting
Use a combination of Radian6, Hootsuit, Wildfire, Google Analytics, UberVu, SproutSocial, and other social analytics tools to optimization posting time and cadence
  • Social metrics reports
  • Social media listening

EXAMPLES OF WORK